Alberta tourism campaign uses English beach photo
Apr. 24 2009
The Canadian Press[/align]
EDMONTON -- Alberta cabinet ministers say there's nothing embarrassing or misleading about using a photo of an English beach as part of a $25 million campaign to improve the province's global image. But Albertans are speaking out in anger and frustration over the decision not to use pictures of Alberta in the campaign, which is now being openly ridiculed by some.
NDP Leader Brian Mason says "it was just sloppy" that the government allowed its rebranding campaign to use an image from another country. Mason says Albertans should be insulted that the province had to resort to using an image from Northumberland, England instead of some of the famous landscapes in Alberta.
Tourism Minister Cindy Ady is a little perplexed that the campaign chose a picture of a foreign beach, especially when Travel Alberta has 25,000 photos in its archives. Culture Minister Lindsay Blackett says he can think of a multitude of vistas that could have been used in the campaign, but he adds that it's not his problem to fix.
-----------------
how very peculiar...
